Transformation and Digitization of Businesses 

Growing the business is on the agenda of almost very board room. Expectations are high, a business plan can be created quickly but achieving growth isn't as easy. To gain market share your company needs to beat market growth but how can this be done.

On our famous online book store you find far over 60.000 books on strategy but only a good 4.000 on strategy execution or implementation. There are far more universities that offer marketing and only a few on sales as a major. Creating the ambition, the project goals, the strategy is a cool thing and requires great thinkers. Taking the things to daily execution requires an additional skill which is rare, may be perceived as boring but is the key success factor for every company.

You receive a new project and on the first view it looks complex and you need to get your arms around it. How can you structure a complex situation to discover various perspectives and approaches. At C-Level you may not even have all the information or expertise to resolve it on your own. Some ideas that worked for me.

You may have seen the rise of tech companies at the end of 90th of last century. Web Content, eCommerce and startups were the exciting topics, til the point when the dotcom bubble burst. It was the time when salaries went crazy in this sector, the company evaluations and stock markets were on all time high and venture capital market was overheated.

Marketing budgets are always a discussion topic. What can a CEO expect if a percentage of revenue is spent for corporate marketing? Have the goals been defined and expectations aligned. Marketing can not meet expectations if the ecosystem is not supportive. Let's have a deeper look in the B2B sector and the dependencies.

Investors and shareholders ask their board members to scale up the business - grow faster than market and create value. That is a fair expectation. Let's have a look on some key success factors and considerations.

This is probably one of the hardest questions to answer. How much do I need to spend to win a customer and close a deal. This varies highly by market, product, target group, persona - let's have a look at the IT B2B market.

Cloud businesses achieve far higher company evaluations than traditional software companies. Rightly so, as their growth capability will out perform traditional software licenses and support business models.

Warum scheitert die Energiewende? Die Politik kann oder will nicht nachrechnen. Es liegt an einer kleinen Zahl um es vereinfacht darzustellen: Der Wirkfaktor (Wirkungsgrad etc.) der Wärmepumpe. Unser Strom ist viel zu teuer.